Abstract

The social Web is transforming the way information is created and distributed. Blog authoring tools enable users to publish content, while sites such as Digg and Del.icio.us are used to distribute content to a wider audience. With content fast becoming a commodity, interest in using social networks to promote and find content has grown, both on the side of content producers (viral marketing) and consumers (recommendation). Here we study the role of social networks in promoting content on Digg, a social news aggregator that allows users to submit links to and vote on news stories. Digg's goal is to feature the most interesting stories on its front page, and it aggregates opinions of its many users to identify them. Like other social networking sites, Digg allows users to designate other users as "friends" and see what stories they found interesting. We studied the spread of interest in news stories submitted to Digg in June …

Date

August 18, 2008

Authors

Kristina Lerman, Aram Galstyan

Book

Proceedings of the first workshop on Online social networks

Pages

7-12